I help organisations create better, more effective, and more useful content that satisfies business objectives and meets the target audience’s needs.
Of course, that means different things for different organisations, but here are a few examples of the sort of work I might do:
- Auditing and analysing existing content, running content testing sessions, and making content and usability recommendations based on data such as site search logs and web analytics
- Producing detailed content plans for new websites, and drawing up page templates and content models
- Creating resources such as editorial style guides, messaging hierarchies, organisational voice and tone guidelines, terminology lists, and training materials for in-house content creators
- Consulting on overall content strategy and workflow issues
Please contact me if you’d like more information on my consulting services or rates, or if you’d like me to speak at your event – I’d love to hear from you. I’m based in Cape Town, South Africa, but I’m happy to travel for both consulting and speaking, and a lot of my work can be done remotely.